All new brand ULTIMEIK is ready to jump into the market for urban accessories. Starting with bags and backpacks, they also plan to launch hoodies and potentially other fashion items.
The brand doesn’t come from nowhere. Their first collection is a collaboration with JPNY, already an established urban bag brand. The designer, John Peters, has been making backpacks since before backpacks were a thing.
Yes, there was a time when backpacks weren’t a thing!! It’s almost forty years ago now, but Peters was at the middle of the “backpack revolution.”
It’s clear then that ULTIMEIK has a solid foundation to stand on. They aren’t putting all of their bets on Peters’ designs, however. That’s where the collaboration comes in – they’re working to update, improve, and add their own urban flair to the original concepts.